Barb Peterson
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Barb Peterson 

Founder, Emerson Consultants

Barb Peterson founded Emerson Consultants in 2003 after a long career in marketing, reimbursement, and communications with a number of the best known companies in the medical device industry.

Currently, she partners with numerous medical device, diagnostic, and biologic companies, from start-ups to multi-billion dollar organizations, to help them achieve their business objectives through integrated reimbursement, regulatory, clinical, and market development strategies.

Prior to starting Emerson Consultants, Barb served as Director of Marketing, Reimbursement, and Communications for SpineTech (now Zimmer Spine) and Director of Reimbursement Cordis and Ethicon Endosurgery J&J companies. 

Her reimbursement experience includes successfully lobbying in the U.S. Congress for new federal legislation to secure reimbursement of a new technology; working with professional societies to obtain CPT codes; and working with the Centers for Medicare and Medicaid Services (CMS) to obtain ICD-9-CM codes and payment for new technologies. Barb has also successfully obtained pass-through payments for new technologies.

Barb holds an MBA from the University of St. Thomas, St. Paul, MN and a BS in Medical Technology from the University of Minnesota, Minneapolis, MN. She currently serves on the board of directors for Imricor Medical Inc.